https://www.natashawahid.me/writing-samples daily 0.75 2024-01-03 https://www.natashawahid.me/writing-samples/fullstory-mobile-experience monthly 0.5 2021-02-28 https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601343578200-3W5PMGME6HOP6PET82NE/Customer+journey.png writing - mobile experience design for the people Via this post from Harry Brignull https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601343249618-45636X2N6KZHM6BRIH22/Mobile-Use-Patterns-1-min.png writing - mobile experience design for the people Mobile use often happens in short bursts throughout the day (source). https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601342738701-I7BWC85GDGVV54O5LPBD/image-asset.jpeg writing - mobile experience design for the people https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601343430170-AOO2ZG4BETVTH1YGLMCO/Kroger-App-min.png writing - mobile experience design for the people Before even starting to build her cart, the app knows which items my coworker will likely buy based on past purchase behavior. https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601343151738-RKNREWBM3FH2J44TUM8B/Natashas-Iphone-min.png writing - mobile experience design for the people My home screen (a photo from Prague), my tunes, my daily news. https://www.natashawahid.me/writing-samples/widerfunnel-feel-buy monthly 0.5 2021-02-28 https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601344490047-DYJRNTU0PE1LYSTI5NJF/3+brains.jpeg writing - i feel, therefore i buy: how your users make buying decisions Our three brains. https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601344230365-KX49SYCJT88QPTX9GZGL/image-asset.jpeg writing - i feel, therefore i buy: how your users make buying decisions https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601344834250-GFJ5AIN2ZVLP234D79PI/System+1+System+2.jpeg writing - i feel, therefore i buy: how your users make buying decisions Source: Dual-Process Theories of Higher Cognition. https://www.natashawahid.me/writing-samples/breaking-down-the-white-house-newsletter-insights-from-a-conversion-minded-marketer monthly 0.5 2021-02-28 https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601419188834-HI1P4ZJKMFFWZLSD1OYK/image-asset.png writing - breaking down the white house newsletter: insights from a conversion-minded marketer The email concludes with a photo depicting Vice President Mike Pence, President Trump (front and center), and Kemira Boyd, the Black mother whose child was saved by a police officer during a traffic stop. While depicted, the photo caption does not name either the vice president or Kemira Boyd. https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601418806297-6G0QAEBWGEIVWLTRVCXB/WN+4.png writing - breaking down the white house newsletter: insights from a conversion-minded marketer https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601419134734-2EET5EAZH4UQBDLXPIP6/WN+9.png writing - breaking down the white house newsletter: insights from a conversion-minded marketer https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601419081054-IYTKI3WS9BA68JZ4HQ4N/WN+8.png writing - breaking down the white house newsletter: insights from a conversion-minded marketer https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601418295935-XSADNXRFV2W6OMAKLAXA/WN+1.png writing - breaking down the white house newsletter: insights from a conversion-minded marketer The White House newsletter aka the 1600 Daily on July 13, 2020. https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601418868182-TEPZ5NLVEL83K6OOFGA8/WN+5.png writing - breaking down the white house newsletter: insights from a conversion-minded marketer https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601418510885-OY3I6UK6PXYDZJK76BFI/WN+3.png writing - breaking down the white house newsletter: insights from a conversion-minded marketer https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601418442835-YN2NJ4S0084Z4XJ5HVAW/WN+2.png writing - breaking down the white house newsletter: insights from a conversion-minded marketer Subject line: “The stories the media doesn’t tell” https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601418941834-NRYALLD7AAODO26LDZW8/WN+6.png writing - breaking down the white house newsletter: insights from a conversion-minded marketer The previous paragraph is followed by a quote from President Trump. https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601419021096-QZ4MLWNGSOMLDXI42VPX/WN+7.png writing - breaking down the white house newsletter: insights from a conversion-minded marketer https://www.natashawahid.me/writing-samples/pivoting-in-crisis-how-to-deliver-value-to-your-customers-right-now-and-drive-long-term-loyalty monthly 0.5 2021-02-28 https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1602112417374-LQN7IJSL5N2SDIRL3VLR/image.jpg writing - pivoting in crisis: how to deliver value to your customers right now and drive long-term loyalty - Retail: From promotional discounts to clear shipping terms https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1602112645409-PQGRSKZM7IC7XYCOE2MY/image-asset.jpeg writing - pivoting in crisis: how to deliver value to your customers right now and drive long-term loyalty - Travel & Hospitality: From optimizing the booking flow to the cancellation flow https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1602112493646-I8329O1IM4G5TIJKNQYI/image-asset.jpeg writing - pivoting in crisis: how to deliver value to your customers right now and drive long-term loyalty - Financial services: From "Get a Quote" to highlighting key information https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1602112108063-536RYI9GUP14M2PW8LT4/maslow-5.jpg writing - pivoting in crisis: how to deliver value to your customers right now and drive long-term loyalty In times of crisis, we are more focused on ensuring our basic needs are met. https://www.natashawahid.me/writing-samples/a-response-to-calls-to-call-in-vs-out monthly 0.5 2021-02-28 https://www.natashawahid.me/writing-samples/preparing-every-student-for-jobs-of-the-future-qampa-with-an-open-p-tech-exec monthly 0.5 2021-02-28 https://www.natashawahid.me/writing-samples/three-cs-to-support-employees-and-maintain-culture-in-uncertain-times monthly 0.5 2023-04-30 https://www.natashawahid.me/about daily 0.75 2024-01-03 https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/1601419966923-5GELH4E1AV0L73C6IKSM/Hiking.jpg about https://www.natashawahid.me/contact daily 0.75 2024-01-03 https://www.natashawahid.me/work daily 1.0 2024-02-03 https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/9800b094-14b8-49a0-a108-2cf2d47465fa/Rich+Schmitt+Photography+151+%281%29.JPG https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/5f49940c-f555-4614-9584-be3f790b4101/Screenshot+2024-02-02+at+6.11.10%E2%80%AFPM.png https://www.natashawahid.me/work/blog monthly 0.5 2021-02-28 https://images.squarespace-cdn.com/content/v1/5f7252336a676605d72ba3ae/d408d6e2-d2c2-4ab2-8f2b-ca6635f63812/open+p-tech+blog.png work - 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